The Video Transcription:
The first starting point of full recovery is to prepare this break-even business plan. It may seem a luxury to be preparing a business plan when there’s a financial and business hurricane outside. However, it is important for the captain to be below deck plotting a course to safe and dry land.
Brave and valiant efforts will be wasted in the absence of a plan to safe destination. Preparing the business plan focuses attention on the quickest route to business safety. When the business is on safe land then it can plan and prosper thereafter, in the knowledge that it’s safe to do so.
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