The Video Transcription:
This should be the first chapter in the business plan. However, it will be the last one to be written. We shall come back to this later on in this seminar. The executive summary should be a short, concise, overall summary of the business.
There should be a note from each of the subsequent chapters in the summary and it’s important that the summary is capable of being a stand-alone document. Senior managers tend to only read the executive summary and that’s also why it’s vitally important to get it right.
The executive summary should have overall highlights of the business without getting into too much detail. The length of the summary should be ideally between 1 and 2.5 pages. It should be enough to excite the reader that they want to read the whole business plan. There should be one short note at the start of the summary of explaining the overview of the business. It’s very important that you explain in the executive summary the need that you’re satisfying. Every business is satisfying a need for its customers and filling a gap in the market.
Download the “Business Plans/Seminar” PowerPoint Presentation below.