The Video Transcription:

We come again to the executive summary as this is the most important section in the business plan.

  • It should be short and concise.
  • There should be a short note from each chapter.
  • It should cover the key highlights without too much detail.
  • It should be approximately 1 – 2.5 pages long, no more.
  • It should be typed on good quality paper – 100 Gms – 120 Gms.
  • It should have a one-sentence mission statement at the top of the section.
  • And it should discuss your value proposition to the market.

When sending to bankers it’s useful to have 1 bound copy and 1 loose leaf copy to send to them.


Download the “Business Plans/Seminar” PowerPoint Presentation below.

David Murray

David Murray

David is a fully and Highly Qualified Financial Accountant with an unblemished record for almost 30 years.

David has an extensive Academic Record including, inter alia – Gold Medal College of Commerce – First Place Chartered Accountancy (ROI) – Fastest Graduate to Qualify.

David has written many articles on International Trade Finance in Magazines and Sunday Business Newspapers. In addition, has been Late Late TV Show Tested on cases referred by them.

David has extensive Business Experience particularly in Property, Construction, Manufacturing, Equipment, Telecom, Service Companies, SME Sectors in Ireland, UK, Dubai, Poland, etc., Agent in Ireland Bank of Iran, Plc Bank Seminars “Finance for Builders”, etc., etc.

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